How to network at events: Build your circle at Unleash 2025

Networking at events is more than just exchanging business cards—it's about building lasting relationships that can take your career, business, and professional opportunities to the next level. Whether you’re looking to expand your client base, elevate your toolkit, or simply learn from industry leaders, face-to-face interactions at events like Outreach’s Unleash 2025, located in sunny Florida from Jun 7-8, provide the perfect platform to connect with key players in the field.  

At Unleash, you’ll meet top sales professionals, industry innovators, and potential clients, making it the go-to event for professionals seeking to grow and elevate their careers. In fact, almost 60% of attendees at Unleash 2023 chose to attend for professional development and personal growth, proving that Unleash is the go-to event for professionals seeking to advance their careers. In this guide, we’ll walk you through everything you need to know to make the most of your networking experience. Let’s dive in. 

Preparing for a networking event: 6 pre-event strategies 

The key to a successful networking experience starts before you even step foot onto the beach (I mean, event). To get the most out of the conference, you’ll want to research attendees and prepare conversation starters, prepare an elevator pitch to introduce yourself, and be ready to optimize every opportunity that presents itself. Let’s get into more detail and unpack each of these strategies. 

1. Set clear goals: what do you want to achieve? 

Unleash 2025 is packed with opportunities—but without clear goals, it’s easy to feel overwhelmed. Ask yourself: What’s my top priority? Is it expanding my professional network, discovering the latest trends in sales, or finding a mentor who can accelerate my career? Plus, depending on your role, you might have specific goals to consider. Are you an admin looking for better strategies to measure engagement in your sales dashboard? Or a sales leader sourcing the next best sales AI tool? Maybe you’re a seller looking simply looking to expand your network of best sellers. 

Whatever your goals may be, write them down and keep them in mind throughout the event. Check in with your goals during breaks and at the end of each day to see how you’re pacing. Having a clear purpose will help you navigate the conference more intentionally and make your time truly impactful. 

2. Research the attendee list & speaker sessions at Unleash 2025 

The magic of Unleash 2025 lies in its people. There are several industry leaders, innovators, and peers who could spark your next big opportunity. Use LinkedIn, event website, or company websites to identify speakers, panelists, or attendees you’d love to connect with. Look for shared interests, mutual connections, or professional overlaps. Even better, reach out before the event with a quick message like: 

Hi [Name], I see you’re attending Unleash 2025. I’d love to connect and chat about [topic of interest]. Looking forward to meeting you there! 

This small step can turn a handshake into a valuable professional relationship. 

Want a peek at the agenda for Unleash 2025? Check it out here!

3. Craft a strong elevator pitch 

At a conference like Unleash, you’ll be meeting a lot of people and won’t have time to for a lengthy introduction. If you have 30 seconds to pitch yourself, make it count. Prepare a clear, compelling elevator pitch that captures who you are, what you do, and how you bring value. Aim for 30 seconds or less, like: 

I’m [Name] from [company] and I specialize in helping [target audience] achieve [key result] through [expertise]. I’m here to explore new strategies for [specific goal] and connect with others passionate about [industry topic]. 

Having this pitch in your back pocket will make introductions smooth and impactful. And don’t be afraid to add some personal flare or anecdote to make yourself more memorable. 

4. Bring business cards or digital alternatives 

Networking isn’t just meeting people—it’s about making sticky connections that can turn into an opportunity later. Traditional business cards still work, but why not go digital too? Consider using a QR code that links directly to your LinkedIn or digital business card. This ensures your new connections can instantly save your contact details without fumbling for a pen or losing your card in their swag bag. 

5. Dress for success: making a strong first impression 

Your outfit is part of your personal brand. Aim for something that’s professional, polished, and uniquely you. Whether it’s a sharp blazer or a memorable accessory, wear something that makes you feel confident. Since Unleash is held right on the beach at The Diplomat, keep in mind the dress code: casual with a side of business. While you’ll want to stay comfortable during those long conference days, save the swim trunks and bare feet for after-hours beach time.  

6. Pre-engage on LinkedIn & social media before the event 

You wouldn’t go into a presentation without doing a bit of preparation and practice beforehand, right? Attending a conference like Unleash is the same way. You’ll make more out of the event if you’re already somewhat familiar with key connections you’d like to speak to. Start engaging with folks on LinkedIn or social media beforehand. Follow event hashtags, comment on posts from speakers, or even share your excitement about attending. You can also send casual LinkedIn messages or share posts like: 

I’m looking forward sun and fun at Unleash 2025. What sessions are you especially excited about?

This helps you build recognition and rapport, so when you meet folks in person, you’ll have some of the ice already broken and can dive right into relationship building.   

Making the first move: how to start conversations & build connections 

Now that you’re prepared, it’s time to put yourself out there. Networking can feel intimidating but remember—everyone’s here for the same reason: to connect. Whether you’re walking into a keynote session, happy hour, or networking lounge, having a few strategies up your sleeve can make all the difference. But we won’t leave you to figure it out alone! Follow these strategies to start conversations and build connections:  

Overcome the fear of networking alone 

Walking into a room full of strangers can be nerve-wracking, especially if you’re attending solo. To boost your confidence, set small, achievable goals like introducing yourself to three new people per day. Another tip? Arrive early to sessions or gatherings. Smaller groups make it easier to strike up conversations. And remember, everyone attending Unleash is looking for connections as well, so folks will be eager to engage.  

Conversation starters that work in any setting 

When it comes to conversation starters, keep it simple and relevant to the event. Asking “What’s been the highlight of the conference for you so far?” or “Are you here with your team or flying solo?” can spark a natural dialogue.

Here are a couple more options, including a few fun icebreaker ideas: 

• “What’s the most surprising thing you’ve learned at Unleash so far?” 
• “I’m trying to make the most of my time here—any recommendations for must-see sessions or networking opportunities?” 
• “Since we’re in Florida, I have to ask—beach day or pool day?” 
• “If you could have dinner with any keynote speaker here, who would it be?” 

If you want to approach a group, look for open body language—if there’s space in the circle, that’s usually an invitation to join. A simple, “Mind if I join you?” often works like a charm. 

How to approach groups & join conversations smoothly 

Walking into a room full of people deep in conversation can feel intimidating in any situation but especially at a conference. Reading body language can help you find the right moment to join in. Look for open stances, relaxed postures, and groups that leave a bit of physical space—these are usually signs that newcomers are welcome.  

When you’re ready to join, avoid interrupting mid-sentence. Instead, catch someone’s eye, smile, and nod to show you’re interested. A simple, “Mind if I join?” or a comment on the topic being discussed can smoothly bring you into the conversation. If you’re feeling bold, you can even add a lighthearted remark like, “I couldn’t help but overhear—sounds like a fascinating discussion!” This approach keeps things natural and helps you ease into the flow of conversation without awkwardness. 

Master the handshake, eye contact & body language 

First impressions are made in seconds, and non-verbal communication plays a huge role in how people perceive you. A firm (but not crushing) handshake shows confidence, while eye contact signals engagement and trustworthiness.  

Beyond the handshake, maintaining an open and confident posture makes a big difference. Remember the power pose? Stand tall, avoid crossing your arms, and angle your body slightly toward the person speaking to show you’re engaged. A genuine smile can also go a long way in making you more approachable.  

Ways to engage in meaningful conversations 

Once you've broken the ice and started a conversation, the real magic happens when you keep it flowing smoothly. How do you do that? It comes down to active listening, body language, and knowing how to turn small talk into something more valuable. Let’s go over four ways you can engage in meaningful conversations. 

Be an active listener: ask thoughtful questions 

Active listening is at the heart of any successful conversation. It shows the other person that you are truly engaged and that you value their input. By asking open-ended questions, you invite them to share more, which can lead to more enriching exchanges. For example, instead of asking, "How’s your company doing?", try, "What’s the biggest challenge your company is facing right now?" This opens the door to a more in-depth conversation and allows you to better connect over shared experiences or insights. 

Show sincerity & genuine interest in others 

If you want to build relationships that actually last, it's essential to show a genuine interest in the other person. People can tell when you’re truly engaged versus just being polite. So, show them you care by asking about their passions, their goals, and what excites them in the world of sales today. Here are a few ways to show you’re really listening: 

• "That sounds fascinating! How did you get started in that?" 

• "Wow, I love that approach. Tell me more about how you made that work." 

• "I’m really curious—what’s your favorite part of your job?" 

Remember, people love to talk about what excites them, and showing curiosity is a great way to get to know them on a deeper level. 

Networking while eating: the do’s & don’ts 

The classic networking meal. It can be tricky to balance incredible foods and a conversation. Here are a few tips: 

• Do: Stick to easy-to-eat foods that don’t require too much attention. You want to focus on the conversation, not on the taco that’s falling on your shirt. 

• Don’t: Eat foods that could get messy or leave bad breath. Think about how you’d feel if someone else were eating a big pile of garlic bread during your chat. (Better yet: pack some breath mints or a toothbrush for a quick lunch-time refresh) 

• Do: Keep the conversation light and engaging, not a monologue. Networking meals are about making genuine connections, not dominating the conversation. 

Turning small talk into valuable professional discussions 

Small talk is the gateway to deeper, more meaningful conversations. To transition from surface-level chatter to a professional discussion, ask thoughtful follow-up questions that show you’re listening. For instance, if someone mentions they work in HR, you can ask, “What do you think is the biggest challenge facing HR professionals today?” This allows the conversation to evolve naturally into a more professional and insightful discussion. 

Post-event networking: keeping the momentum going 

Once the event is over, it doesn’t mean your networking has to be. Keeping those connections alive is key to turning new acquaintances into long-term relationships, potentially even future customers. Here’s how to stay on top of it: 

• Follow up: Drop a quick note thanking them for the conversation and maybe share a useful article or resource related to what you talked about. 

• Track your contacts: Use LinkedIn, CRM tools, or spreadsheets to keep track of who you met and what you discussed. 

• Stay engaged: Don’t be afraid to reach out every now and then. Share something of value, comment on their posts, or just check in to see how they’re doing.  

The importance of following up after the event 

Timing is everything when it comes to follow-ups. Aim to reach out within 24-48 hours after the event. You don’t want that fresh connection to fizzle out! Here's a little guide on what your follow-up message should include: 

1. Personalization: Reference something specific from your conversation. 

2. Next steps: Suggest how to stay in touch, whether it's scheduling a follow-up call, joining a webinar, or grabbing an in-person or virtual coffee. 

3. Gratitude: Always thank them for their time and insights.  

Personalizing follow-up messages for maximum impact 

Need some templates for follow-up? Here’s what you can send after the event: 

• LinkedIn Message: 
  "Hi [Name], It was great connecting with you at Unleash 2025! I really enjoyed hearing about [something from the conversation]. Let’s keep in touch—I’d love to explore ways we can collaborate or share insights. Looking forward to chatting again!" 

• Email Template: 
  "Hi [Name], I wanted to follow up and thank you for the insightful conversation at Unleash 2025. I really enjoyed learning more about [topic you discussed]. Let’s connect soon to dive deeper into [shared interest]. Best regards, [Your Name]." 

These quick, thoughtful messages will make you memorable and show that you care. 

Why Unleash 2025 is the ultimate place to elevate your network 

Unleash 2025 is designed to arm and empower your revenue teams for high-stakes selling, while celebrating the best parts of the sales community. It’s an energetic conference where passionate professionals make long-lasting connections. We’re talking structured networking sessions, casual mixers, innovative keynote speakers, all at the edge of the ocean in sunny Florida. 

The strategies and tips outlined here are just the beginning—attending Unleash 2025 can elevate your networking experience and take your career to the next level. Don’t miss out on this unparalleled event—grab a spot today!   

FAQs about networking at events 

What should I bring to a networking event? 

Be prepared by bringing business cards, a notepad, a pen, and a phone for quick LinkedIn connections. Digital tools, like LinkedIn QR codes, make it easy to connect with others in a flash. Also, remember the essentials: breath mints, a water bottle, and a backup charger can go a long way for comfort during a long event. 

How do I follow up after meeting someone at a conference? 

The best time to follow up is within 24 to 48 hours of meeting someone. You can send a personalized message via email or LinkedIn, reminding them of your conversation and expressing your interest in staying in touch. If you connected over a specific topic, offer to share relevant resources, such as an article or an invitation to a virtual coffee chat. 

What if I’m introverted? How can I still network effectively? 

There’s a place for everyone at Unleash! Introverts in sales can thrive at networking events with a little preparation. Consider attending smaller breakout sessions where conversations are more intimate. Using digital tools like LinkedIn messages before approaching someone in person can ease the pressure. Take breaks when needed to recharge, and set a realistic goal for the number of people you want to meet. Quality over quantity! 

How do I make the most of networking at Unleash 2025? 

Unleash 2025 offers plenty of networking opportunities designed to help you connect with key industry professionals. Be sure to attend breakout sessions, participate in speaker Q&As, and join social mixers. You can also engage on LinkedIn and event apps before, during, and after the event. By researching attendees and speakers in advance, you can maximize the value of your networking experience.