Customer churn risk quiz

Don't let customer churn catch you off guard. Take the quiz to identify potential churn indicators and discover actionable steps to improve your chances of retention.

Outreach logo with quiz illustration
Image of an app notification that reads "account at risk" with a button the view next steps

There's more to explore

Reduce the cost of growth by creating a repeatable playbook for turning customers into advocates, securing renewal, and expanding contracts beyond the initial land. We'll show you how.

    Churn risk FAQs

    How does the quiz determine churn risk?

    This quick, seven-question quiz helps sales managers and account executives identify potential customer churn. By analyzing trends in customer product adoption, engagement levels, onboarding experience, and recent customer feedback, the quiz provides a snapshot of overall customer satisfaction. This helps pinpoint areas for improvement and potential churn risk factors.

    What is churn risk?

    Churn risk is the likelihood that an existing customer will discontinue their relationship with a company or stop purchasing its products or services. It's a critical metric for sales teams as it directly impacts revenue and customer lifetime value. Retaining loyal customers is often more cost-effective than acquiring new ones, driving more predictable revenue growth.

    What is the churn risk model? 

    A churn risk model is a predictive tool that leverages data analysis and machine learning to identify customers at risk of churning. By examining factors like purchase history, customer engagement, and past support interactions, these models help businesses proactively address potential issues and improve customer retention.

    What is a churn problem?

    A churn problem arises when a significant number of customers stop doing business with a company. This customer attrition negatively impacts revenue, growth, and overall business health. For instance, a high churn rate in a subscription-based software company or decreasing repeat business in consumer goods signifies a churn problem. Issues like these can lead to negative word-of-mouth and damage a company's reputation.

    What strategies can I use to prevent customer churn?

    To reduce churn and improve retention, focus on building a strong customer experience from initial onboarding to regular touchpoints throughout the customer lifecycle. By delivering exceptional value and addressing customer needs proactively, you can mitigate churn risks and even uncover opportunities for upselling or cross-selling.

    To help you get started, we've compiled a list of 20 proven customer retention strategies for 2024 in our latest blog post. Based on data from real sellers and industry experts, this resource provides detailed insights and actionable tips for reducing churn.

    graphic with arrow pointing up

    Quickly pinpoint at-risk accounts in Outreach

    Learn how to align your sales, account management, and customer success workflows in a single hub to land, expand, and retain accounts.