How Outreach Revenue & Research Agents Eliminate Busywork and Unlock More Pipeline

Strong sellers don't have a strategy problem, they have a time problem. Between deep account research, message personalization and pipeline management, sellers spend hours on work that keeps them from actual selling. The bottleneck isn’t capability, its capacity. 

That’s the exact thinking behind Outreach’s Revenue Agent and Research Agent. These agents automate the sales task grunt work that universally slows teams down, handling prospecting research and account intelligence, so sellers can spend time their time where it counts — in conversations that close deals. 

Selling Without Revenue & Research Agents: The Manual Reality Most Teams Still Face

Most sellers start their day with significant prep before a single call or email goes out. First, a sip of coffee, then: 

• Scour LinkedIn, company websites, and news feeds for bits of account intelligence. 
• Manually update CRM fields to keep data accurate. 
• Bounce between multiple tools trying to figure out which accounts or prospects to prioritize. 
• Piece together internal notes that are often outdated the moment they’re created. 

Thorough research takes an enormous amount of time and energy, and while it’s imperative to create this contextual perspective before any sales call, it doesn’t directly drive revenue. This is exactly the problem we set out to solve with our Revenue and Research Agents. 

Selling With Revenue & Research Agents: Turning Manual Work into Automated Impact

When sellers have the Revenue Agent and Research Agent on their side, the picture looks very different. 

Revenue Agent

• Automates the most time-consuming top-of-funnel tasks. 
• Identifies the right accounts and buyers to engage, enriches them with trusted 3^rd party data and insights, and enrolls them into a Sequence on the rep’s behalf. 
• Transforms generic sequences into highly relevant, personalized engagement. 
• Ensures reps never miss high-potential opportunities. 

Research Agent

• Delivers instant, curated account context. 
• Pulls together insights from internal engagement data and external sources to arm reps with the details they need. 
• Powers messaging that feels relevant and personal without all the manual prep. 

Together

• Together, these AI agents give reps time back in their day, while increasing the quality of every conversation. 
• Pipeline gaps shrink, opportunities move faster, and engagement becomes more targeted. 

A Tangible Use Case: Breaking into Target Accounts 

Let’s step into the shoes of a seller focused on breaking into their target account list. Utilizing AI agents provides: 

• Signal Detection: Revenue Agent flags that one of their target accounts just announced plans to expand headcount within their sales organization. 
• Contact Sourcing: Revenue Agent automatically sources key contacts in their ICP, such as the CRO, and enrolls them into a curated Sequence on their behalf. 
• Context Building: Research Agent pulls in additional details like which teams are hiring, what roles are being added, and how that aligns with the account’s strategic initiatives. 
• Personalization: Revenue Agent uses all this data to generate clear and relevant messaging: this expansion in headcount means more sellers getting onboarded, more pipeline to manage, and presents a perfect opening for Outreach’s value story.  

Research in an instant with personalized outreach to every prospect that transforms noise into opportunity — this is the future of selling. 

What Sales Leaders Are Saying About AI Agents

Early adopters are already seeing the impact. Sellers using Revenue and Research Agents report reply rates jumping 15-20% and meeting conversion rates by 50%. These are not marginal gains, and that’s the difference between a seller who’s scrambling to keep up and one who’s confidently working qualified opportunities. 

The time savings tell the rest of the story. Sellers are reclaiming 4-6 hours a week and speed to lead is improving by 99%. This means sellers are reaching prospects when it matters most, armed with the insights they need to make every interaction count. More time, better timing, sharper conversations — that’s the advantage these agents deliver. 

The Future: Where Agents Are Headed

Introducing agentic AI into the revenue workflow is only the beginning. Automating the costly time of prospecting and research in the Outreach platform is a major step forward, and we won’t stop there.  

The next evolution of AI Agents is about becoming smarter, more adaptive, and more connected: 

• Reasoning — Agents that don’t just surface signals, but weigh them, prioritize them, and decide which matter most. 
• Learning — Agents that adapt to your organization’s unique sales motion and continuously improve with every interaction. 
• Memory — Agents that carry context across accounts and opportunities, so insights compound over time. 

We believe the most successful sales teams will be those that embrace AI as a true coworker – amplifying human creativity with intelligent automation. These are the teams that will move faster, execute with greater precision, and consistently outperform the rest of the market.