Formatting emails to create authenticity

Emails are an essential step towards building relationships with prospective buyers and current customers, and your team works hard to create amazing content and send targeted emails. Though it is often overlooked, the formatting of an email plays a large role in the response rate and can make the difference between an authentic or seemingly inauthentic interaction. Formatting also creates consistency, such as making sure your emails are on-brand and thus create legitimacy. That’s why we’re introducing our font selector.

Outreach users can now select the font type and size in all compose windows. This includes single emails, sequence templates, snippets, and your signature. The font selector is found under the “A” in the compose window, where you’ll see a dropdown menu of available fonts and four different sizes.

Admins also have the ability to set a default font for all of their Outreach users, found under the org settings. This determines the default font and size for all users, which can still be adjusted by the individual user.