For full-cycle account executives, the day starts with the same question: Where do I even begin?
You're juggling 30 active opportunities. You've got five to eight prospect-facing meetings scheduled. Follow-ups are piling up. And somewhere in that mix, you need to figure out which accounts to prioritize, what conversations happened yesterday, and who needs your attention today.
The old approach? Open Salesforce. Check email. Toggle between tools. Piece together your game plan one tab at a time. What should take five minutes ends up taking 30 — before you've even started selling.
How Outreach Built a Homepage for Full-Cycle Sellers
That's why Outreach mid-market account executive Chandler Kovacevich walked through the newly reimagined homepage — a workspace built specifically for full-cycle sellers, not just SDRs.
Using AI-powered insights and a fully customizable layout, the new homepage gives AEs everything they need in a single view:
- Ask anything about your accounts or opportunities — The AI searches through all previous emails and conversations to surface context instantly, so you can get up to speed without digging through records
- Send follow-ups with one click — After a call, press "Send Follow-up" and the system generates a tailored message based on the meeting content
- See your day at a glance — Favorite opportunities, scheduled emails, prospecting accounts, and AI-generated tasks are all queued up in one place
- Action on tasks, not research — AI agents automatically identify the right contacts, pull in insights, and personalize outreach so reps can focus on execution instead of information gathering
What used to require bouncing between systems and manually piecing together context now happens in seconds — without leaving the homepage.
What This Looks Like for a Full-Cycle Rep
Here's how Chandler uses the new homepage in his day-to-day:
Morning routine: Instead of opening multiple tools to figure out what matters today, Chandler opens the homepage and sees his top opportunities, scheduled emails, and favorite accounts already prioritized.
After a prospect call: Rather than spending 10 minutes crafting a follow-up email from scratch, Chandler clicks "Send Follow-up." The system pulls the call context and generates a personalized message. He reviews it, adjusts if needed, and sends — done in under a minute.
Prospecting into new accounts: Instead of manually researching contacts and building sequences, Chandler opens a favorite opportunity directly from the homepage. AI agents have already identified the right stakeholders, pulled relevant insights, and queued up personalized outreach tasks. All he has to do is press "Start Tasks" and take action.
The entire workflow is built around the seller's process — not the other way around.
Why This Matters for Revenue Teams
The new homepage removes friction from the parts of selling that slow reps down. It helps teams:
- Reduce time spent on admin work by automating follow-ups and research
- Stay organized across 30+ active opportunities without losing context
- Increase productivity by queueing up high-value tasks instead of forcing reps to hunt for what to do next
- Scale best practices by embedding AI agents that take action based on leadership-defined criteria
Reps spend more time selling and less time managing their workload. For Chandler, that means being more powerful as an AE than he ever could have been as an SDR — even though he was great at that role too.
As Outreach continues to build out use cases for the homepage — including forecasting and pipeline visibility for CROs — the vision is clear: one workspace, fully tailored to how revenue teams actually work.
Watch the full Outreach on Outreach video to learn more below.
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