Team Selling Playbook: How Multi-Users Win Enterprise Deals

Unlock instant access to: 

• Proven multi-threading frameworks for enterprise deals 
• Role maps to assign AEs, SDRs, RevOps, and leadership effectively 
• Checklists for assigning multiple sellers and tracking engagement 
• Data-backed insights from millions of buyer-seller interactions 
• Step-by-step guidance to orchestrate omnichannel engagement 

Why Multi-User Team Selling Is the Key to Enterprise Win Rates 

Enterprise deals aren’t won by a lone champion. They’re won by a team working together, engaging multiple stakeholders, and keeping momentum across channels. Outreach Insights Group (OIG) data proves it: 

• Deals with multiple sellers assigned see a +2 percentage point lift in win rate and close 51 days faster. 
• When those sellers actively engage buyers through calls, emails, and meetings, win rates increase by +6.2 points and cycles shrink another 16 days. 
• Leadership involvement further amplifies results — deals with Director+ participation see a +29-point jump in win rate. 

Team selling is the modern standard. Single-threaded deals risk stalled conversations, missed contacts, and slower closes. Teams that orchestrate multiple owners, channels, and touchpoints close bigger deals faster. 

What You’ll Find Inside the Playbook 

The Team Selling Playbook is your step-by-step guide to implementing a team-based, multi-user sales approach. Inside, you’ll find: 

• Multi-User Frameworks: Map sellers to the customer’s buying committee, defining who owns which relationship and how to coordinate touchpoints. 
• Checklists: Assign, align, engage, and measure — actionable steps for running multi-owner deals without chaos. 
• Role Maps: Visual guides for SDRs, AEs, RevOps, and leadership, showing responsibilities and optimal engagement timing. 
• Data Insights: Real-world stats on win rates, deal cycles, and executive engagement to guide your strategy. 
• Omnichannel Playbooks: How to combine calls, meetings, emails, and AI-assisted outreach to stay top of mind and build consensus faster. 

Bringing Team Selling to Life 

Multi-threading isn’t theory, it’s proven to work. Engaging multiple sellers and buyers boosts your odds of closing, while coordinated outreach reduces time-to-close by weeks. Leadership involvement and multi-channel engagement help secure larger, more strategic deals. The message is simple: single-threaded selling is outdated. The complexity of today’s enterprise deals demands a modern approach, and teams that orchestrate multi-owner workflows consistently outperform their peers.