Deeper insights help Quantcast hone its outbound sales strategy
After realizing that a high-volume approach was no longer sufficient, Quantcast saw that their sellers needed to equip their sales teams with the insights and reporting that could help them build a more targeted outbound sales strategy. “The big goal, in a nutshell, was to become a smarter sales team,” says Taylor Corr, Head of Mid-Market Sales at Quantcast.
“One of the big differences we noticed immediately was the level of support and guidance.”
With Outreach’s support, teams no longer solely focused on the volume of outbound activity. Instead, they’re able to hone in on defining their ICP, industries, segments, personas — then test and iterate on messaging to drive more effective sales activity across the team.
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