In this quick testimonial, Mark Wiechers, Business Development Manager at Traction Complete, the Business Development Manager at Traction Complete shares how the team overcame early-stage SaaS challenges—like limited brand awareness and manual outreach—by adopting Outreach. From tracking team performance to optimizing outbound messaging through A/B testing and analytics, Outreach has become the backbone of their sales development efforts. Outreach is now an essential part of their daily operations, driving 50% of their outbound pipeline.
“BDRs basically spend their entire lives running out of Outreach, and they would just go catatonic. I don't think they would be able to live their lives without it.”