12 essential tips to maximize your Unleash 2025 experience

Unleash 2025 isn’t just another sales conference—it’s the flagship event for revenue teams looking to sharpen their strategies, harness the power of AI, and connect with the best in the industry. And did we mention it’s located in a tropical beach paradise? Whether you’re a first-time attendee or a seasoned Unleash veteran, this guide will help you prepare, engage, and extract maximum value from the experience.

Pre-conference preparation: setting yourself up for success 

A little prep work goes a long way in ensuring you walk into this year’s conference feeling confident, focused, and ready to network like a pro. Here are the essential steps to get ahead before you even step foot in the event. 

1. Know the Unleash 2025 agenda and sessions 

Unleash 2025 is packed with dynamic sessions designed to elevate your sales strategies and optimize your use of Outreach. To get the most out of the event, take time to explore the agenda, identify high-priority sessions, and create a custom schedule that aligns with your role.  

For sellers: elevate your sales game 

Sellers at Unleash 2025 will gain access to expert-led sessions that offer tactical insights, proven frameworks, and innovative strategies to improve their selling effectiveness for this unique market. Here are some must-attend sessions designed specifically for sales professionals: 

Mastering the Art of the Customer On-site 

• Hosted by Emily Blau, Proofpoint  

• Customer on-sites are an invaluable opportunity to secure trust and drive business expansion. This session will teach reps how to define clear, desired business outcomes before every on-site and ensure they leave with an open invitation for continued engagement. When retention and expansion are the name of the game, customer value skyrockets. 

The 13 Questions to Ask in Discovery...That Drive Closed-Won %  

• Hosted by Becc Holland, Flip the Script  

• According to Gartner, 83% of buyers don’t want to engage with a seller. Why? Because they’re not learning anything new. This session will revolutionize how you approach discovery by teaching you how to uncover unknown problems, ask the right questions, and increase your closed-won percentage. 

For RevOps: drive efficiency and scalability 

RevOps professionals play a critical role in streamlining sales processes, ensuring data integrity, and optimizing tools for efficiency. At Unleash 2025, RevOps leaders can attend sessions focused on automation, reporting, and strategic alignment to drive sustainable growth. Check them out below: 

Rethinking the Sales Tech Stack: Streamlining for Efficiency and Impact 

• Hosted by Tony Clarke, Zoominfo 

• RevOps leaders have spent years building massive sales tech stacks, but more tools aren’t always better. This session will explore why the traditional approach to sales tech is failing modern revenue teams and how a leaner, more strategic tech stack can drive efficiency and accountability. 

What a Long Strange Trip It's Been: The New Age of GTM Signals 

• Hosted by Tom Keefe, Demandbase 

• Sales signals haven’t evolved much over the years—even though technology has. This session dives into the new era of GTM signals and how revenue teams can leverage data more effectively to stay ahead. 

For admins: optimize for maximum impact 

Admins are the backbone of the entire sales operation, ensuring that sellers have the tools and workflows they need to succeed. Unleash 2025 offers sessions specifically designed to help admins master platform configurations, optimize user adoption, and ensure their Outreach instance is running at peak performance. Here’s a peek: 

GTM Experimentation in the AI Age of Sales 

• Hosted by Remmington Rawlings, OneView 

• In the AI era, data-driven decision-making is critical. Learn how to prospect strategically and experiment effectively using Outreach. Ex-Snowflake admin and OneView founder Remington Rawlings shares a holistic approach to modern GTM. 

Platform Governance & Content Committees 

• Hosted by Elana Slavoski, Pitchbook 

• Create a scalable governance framework to align Outreach with business goals. Learn how content committees and maintenance strategies drive consistency and quality, plus practical tips for sustainable platform management. 

For sales leaders: lead high-performance teams 

Sales leaders need to stay ahead of industry trends and equip their teams with strategies that drive results. Unleash 2025 features leadership-focused sessions that provide insights on coaching, performance tracking, and building a resilient sales culture. Here are the sessions to look out for: 

Scaling GTM: Procore’s Journey to a Future-Ready Revenue Org 

• Hosted by Liam Mercier, Sumo Logic 

• Discover how Procore partnered with Outreach to refine their workflows, consolidate technology, and drive more revenue from their existing customer base. Learn key takeaways from their operating model transformation and how to apply them to your organization. 

From Metrics to Meaning: Using Outreach CI to Identify What Works in Sales 

• Hosted by Pradeep Konduru, Procore 

• Outreach CI offers powerful insights, but data alone isn’t enough. This session will cover how sales leaders can analyze patterns, translate insights into coaching strategies, and bridge the gap between data and execution. Learn how to align SDR workflows with broader GTM goals and create a scalable coaching framework that turns insights into action. 

2. Define your goals and objectives 

Having a goal when going into any conference is essential to maximizing your time there. Ask yourself: What do I want to get out of Unleash? Maybe you want to deepen your knowledge of AI-powered sales and uncover strategies to boost your pipeline. Or maybe you’re in it for the happy hour networking with industry leaders. Setting clear goals will ensure you leave with actionable insights (and not just a suitcase full of swag). 

3. Leverage the Unleash event app 

The Unleash event app is your backstage pass to all things conference-related. Use it to personalize your schedule, connect with attendees before the event, receive real-time updates, and even book meetings with prospects or mentors. The app will be ready for download and use in late May. 

4. Prep your personal pitch and conversation starters 

Networking is a huge part of Unleash. In fact, according to feedback from attendees from Unleash 2023, almost 60% of people chose to attend for professional development and personal growth. So, you’ll want to have an introduction and elevator pitch ready to go.  

Keep it short, sweet, and value-driven. “Hey, I’m [Your Name], and I help [Your Role/Company] drive revenue through [Your Specialty]. I’m here to learn more about [Specific Interest] and meet like-minded professionals.” Having a few conversation starters in your back pocket can also help ease into discussions with speakers or peers. 

5. Pack like a pro: essentials for conference day 

You don’t need to overpack, but a few essentials can make all the difference. Here’s your must-have checklist: 

• A portable charger (because your phone will be working overtime) 

• A notebook or tablet for jotting down key takeaways 

• Business cards 

• Snacks (networking is hungry work) 

• Comfortable shoes 

For more information about what to wear and pack for Unleash 2025, check out the FAQ section. 

6. Engage with the Unleash community before you arrive 

Start the conversation early by connecting with fellow attendees on LinkedIn, joining pre-event discussions, or even setting up casual meetups before the conference kicks off. The more familiar faces you have going in, the more you’ll get out of the event. Plus, starting to build those connections early will allow you to skip the small talk in person and get deeper with professional relationship building. 

Pro tip: All Unleash attendees will get access to the Braindate app, where you can schedule time to quickly meet with another attendee via the app.  

While you’re there: making the most of every moment 

The Unleash atmosphere is energizing and filled with learning, networking, and growth. To truly make the most of it, be intentional with your time, approach networking with authenticity, and remember to balance engagement with self-care. The following tips will help you navigate Unleash like a pro, so you leave with valuable insights, meaningful connections, and an unforgettable experience. 

7. Be strategic with your session picks 

With so many incredible sessions happening at once, it’s easy to feel like you’re missing out. Avoid feeling overwhelmed by mixing things up. Attend a blend of tactical learning sessions, inspiring keynotes, and interactive discussions. If two must-see sessions overlap, team up with colleagues to compare notes afterward. 

8. Network with intention (and authenticity) 

Unleash is as much about connections as it is about learning. Rather than just collecting business cards, focus on building genuine relationships. Ask insightful questions, connect on LinkedIn in real-time, and don’t hesitate to step outside your comfort zone. Some of the best conversations happen in hallways, lounges, or over coffee breaks. 

9. Soak in the experience – and the sun 

With Unleash 2025 taking place at The Diplomat Beach Resort in Florida, take a moment to enjoy the surroundings. Unwind with peers over a beachside beverage or take a morning stroll before sessions begin. Remember that recharging is just as important as learning. You’ll get far more from the event when you’re energized and refreshed rather than burned out. 

Post-conference strategy: turning insights into action 

The event may be over, but your Unleash experience doesn’t have to end there. Now’s the time to put everything you’ve learned into action, solidify new connections, and ensure that the momentum you built carries forward. The last three tips will guide you how to make the most of your post-event strategy. 

10. Follow up and strengthen new connections 

While you may make strong connections at the event, the tangible impact of those connections is made after the event. Send thoughtful follow-ups within 24–48 hours via LinkedIn or email. Reference your discussion, suggest ways to stay in touch, or propose a follow-up call if relevant. A simple message like this can go a long way: 

“Hey [Name], it was great meeting you at Unleash! I really enjoyed our conversation about [topic]. Let’s stay in touch! Would love to keep the discussion going. Looking forward to connecting!” 

Bonus tip: We’ve got a ton of email templates to use for networking and connection-building in our email best practices blog. 

11. Implement what you learned 

Open that notebook and take time to reflect on your key takeaways and how you would apply them. Did you hear about a new AI sales tool and want to try a demo? Is there a new way to look at sales engagement data that would benefit your team? 

Turning knowledge into action is what truly makes Unleash valuable. Consider scheduling a debrief with colleagues to compare notes and exchange learnings. 

12. Share your experience and insights 

Amplify your experience by sharing what you learned. Post a LinkedIn recap, create a mini-slide deck for your team, or even volunteer to speak at a future Outreach event. Not only does this reinforce your learnings, but it also positions you as a thought leader in your network. 

Put these tips into action at Unleash 2025 

Now that you’ve got your 12 tips to make the most of Unleash 2025, you’re ready to turn insights into impact. This conference is an exciting opportunity to sharpen your skills, meet some of the biggest players in the sales industry, and gain game-changing takeaways that will propel your career forward.